Based in China, Make-a-Point is a design consulting firm, focused on facilitating businesses for the Common Good.

We are becoming increasingly aware that the most pressing problems we are facing today are only the tip of the iceberg of inadequate systems. Instead of designing the downstream, notably finished artifacts, we swim upstream, to actively search for a role where design can generate new mind-sets, relations and networks to democratise innovation that leads to new solutions for emerging futures.


[Design for the Common Good]

is a social technology that facilitates multiple stakeholders to create products and services of economic and social impact based on shared visions.

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Why Design for the Common Good?

“The single root problem we face in the 21st century is due to a crisis in perception.”
— Fritjof Capra



Engagement Networking

The first step is to cultivate an organic and self-propagating network dedicated to a shared vision. We connect seemingly disparate individuals and organisations to break boundaries and share resources in order to make collective impact.

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Smart Room

Smart Room is the mechanism that enables individuals from various backgrounds to make sense and solve a wicked problem collectively. The methods and tools are designed to facilitate dialogue, collaboration and creativity to the fullest.


The Good Playground

In collaboration with talented groups and individuals, the ideas and concepts out of the Smart Rooms are "seriously played with", in other words further developed and tested, to fit into the real world for real impact.

Case Study 

Bridging Aging

In 2017, we initiated the "Bridging Aging" engagement network to design for better and healthier aging experiences within China. Within a few months, 20 organisations, including corporates, non-profits and community centers, and more than 200 individuals have joined the "Bridging Aging"network. One of the corporate leaders is Nestlé, who funded the "Beyond Aging" project, and aspire to fulfil the possibilities that food and beverages can play in healthy aging.

A more sustainable is a leading online shopping platform in China. In partnership with UNDP (United Nations Development Programme), they invited us to help them reimagine new ways of dealing with waste. Thus, we transformed a meeting room in UNDP office into a smart room for 1 day, where 39 experts from 18 organisations collectively generated 18 user stories, 30 key insights, 100 ideas and 5 systematic conceptual solutions.

Kidding Kitchen

Kidding Kitchen (KK in short) is a family dining experience designed to help parents explore the potentials after their retirement with their children, often a challenging task within the Chinese culture. The name "Kidding" responds to "parenting", reminding us the missing culture in which adult children support their elderly parents.

Managing Team


Janson Cheng

Co-Founder, CEO

Janson Cheng is a designer for social goods. After obtained the MFA degree in Transdisciplinary Design at Parsons. In 2016, he co-founded "make-a-point 造点” in China. Besides, he is the fellow of Harvard SEED and India China Institute. Recently, he has been nominated by Forbes 30 Under 30 (China), 2018.


Linda Tan


Linda is a design strategist with a focus on social innovation. She received her Masters of Science degree from the University of Toronto. She has 8 years of experience in social innovation and social design in China, focusing on areas of education equality and rural development. She is now a partner in Make-a-Point.


Weijie Xu

Chief knowledge officer

Weijie graduated with a degree in Chemical Engineering from Jinnan University. He is a Fellow of China Social Entrepreneur Foundation Little Hawk Program, and worked as a researcher for China New Rural Planning and Design.


Iphie Nie

Chief Impact Officer

Iphie Nie is the Chief Impact Officer at Make-a-Point, focusing on designing the impact evaluation framework for projects. She received her bachelor degree from Waseda University, and her MPA specializing in International Development from New York University. She is active advocate for "Business for Good" in China.


Qian Zhang

Partnership Development

Qian Zhang is aiming to bring design innovation into corporations, so as to build a more sustainable business. Before she joined Make-a-point, she was leading the HR team to promoting design thinking in Cisco and Microsoft. Besides, she was also a ABC volunteer, dedicated for public good.


Eva Woo

Co-Founder, Advisor

Eva is the China Program Manager of Stanford PACS. She discovers, makes sense of and communicates complex new ideas to people across cultures and institutions. She has 15 years experience working in investment consulting, executive leadership program and as a bilingual journalist for companies and media including Cisco, Mason Capital, Bloomberg, Caijing, South China Morning Post. She cofounded social enterprise Make-a-point (造点), and Sinovator (社创客).

Clients and partners 

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